ABOUT ME

I am Ro:

I like to design, I create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate the viewer. I will help you as a client, achieve your goal in your business. I also develop the overall layout and production design for ads, brochures, magazines, corporate reports, social media mediums such as Facebook and Instagram, web ads, printed and digital. In addition, I use technology to make my artwork come alive utilizing computer software to create short gif animations and website graphics.

I am a skilled and proactive artist with an extensive Art & Graphic Design background. I can quickly learn programs effectively and efficiently. I enjoy working in a team environment. As an individual, I am reliable and willing to adapt to a constantly changing work environment. I have strong communication skills and work ethic. I want to be responsible for creating and designing logos, user interfaces, presentations, web banners and print pieces, retouching, matte paintings, concept designs. I can work directly and/or complement the design from the development team. I do have experience in video editing, animation/visual effects, and user interface layout. I value both your time and my time, I am excited to see where the next step it will take you, and what can I do to help you get there.

Sometimes, the adage "the client is always right" can be tricky to navigate in creative work, and my years of experience taught me the importance of advocating for strong design principles while balancing client feedback. Despite these challenges, I’ve learned to approach each project with adaptability, striving to find common ground between artistic integrity and client expectations.

SOFTWARE: Adobe Creative Suite, Photoshop, InDesign and Illustrator.

LANGUAGES: English, Spanish, and Italian.

"Users and customers don't exist. They are people, with their desires, their fears, their history. After all, people know what they want. Just ask them and observe them. It is simple, but not easy." - Anonymous

Senior Graphic Designer - Marketing Assistant • 2023 May to 2025 October at LITON Lighting (Culver City, CA) • As a key member of the marketing team at LITON, I work closely with the Brand Manager to develop innovative web and print marketing communications that effectively highlight the features and benefits of our lighting products for architectural design, ensuring a cohesive look and feel across all materials. I designed the latest web banners to enhance our webpage's visual appeal, as well as template designs for case studies for both LITON and ModuLED. Key to these projects are photo retouching, color correction, and image treatment, ensuring the visuals are balanced, polished and impactful. I create very simple but engaging videos to show the benefits of our products. Collaborating closely with the Sales Team Managers and the marketing team, I create and redesign company presentations to enhance their effectiveness in showcasing our products during meetings. On a daily basis, I maintain and update webpage content, organizing product specification pages to reflect the latest advancements in our continually evolving lighting product line. This includes managing data, banners, visual assets, logos and icons, fonts and colors, agent contact listings, and specification sheets using FileZilla and the Magento 2.0 backend. Just as a side note, not all the banners and posts are coming entirely from my design judgment. I personally, and overall, strictly follow design concepts, and always put quality and my experience on top of my work.

Visual Effects Artist • 2021 October to 2022 February at Genius Brand International (Beverly Hills, CA) • As a VFX compositor, I specialize in integrating digital assets with live-action footage to create seamless and visually captivating shots for film and television. My work involves meticulously blending various elements to enhance storytelling and ensure a polished final product. In my recent role in post-production for "KC Pop Quiz" on Kartoon Channel, I employed a range of advanced techniques, including green screen compositing, color correction, rotoscoping, and matte painting. Each of these skills plays a critical role in bringing the director's vision to life, allowing for dynamic and engaging visuals that resonate with audiences. Through green screen techniques, I skillfully isolate subjects and replace backgrounds, creating immersive environments that draw viewers into the narrative. My expertise in color correction ensures that all elements of a shot maintain a cohesive look and feel, enhancing the overall aesthetic quality. Additionally, my proficiency in rotoscoping allows for precise manipulation of visual elements, enabling me to integrate digital assets seamlessly into live-action footage. Matte painting is another key aspect of my work, allowing me to create stunning landscapes and settings that enhance the visual storytelling. By combining traditional artistry with digital tools, I contribute to the creation of rich, immersive worlds that captivate audiences. Overall, my role as a VFX compositor not only requires technical expertise but also a creative eye for detail, enabling me to produce high-quality visual effects that elevate the narrative experience.

Graphic Production Artist • 2019 October to 2019 December at Designory (Long Beach, CA) • Imagine working on thousands of banners—literally!—of various sizes created for Amazon Music. This project involved updating backgrounds, organizing layers, and managing complex PSD files to ensure each banner met the high standards of the brand. What made this project particularly exciting was the multilingual aspect, as I worked on creating and adapting these banners in eight different languages. This not only required a keen eye for design but also an understanding of how to convey the brand’s message effectively across diverse cultures and audiences. Throughout the process, I engaged in a meticulous workflow, ensuring that each layer was well-organized and easily accessible for any necessary adjustments. The challenge of maintaining consistency in design while catering to different languages and regional nuances was both stimulating and rewarding. This project was not just about creating visually appealing banners; it was also about contributing to a larger marketing strategy aimed at reaching a global audience. The dynamic nature of the work, coupled with the creative freedom to experiment with various designs and layouts, made it a fun and interesting experience. Ultimately, the ability to blend creativity with practicality in such a large-scale project deepened my appreciation for the complexities of digital marketing and visual communication..

Lead Graphic Digital Artist - Presentations Designer • 2015 February to 2019 May at (defunct company) Liberman Broadcasting • I’ve lost count of the number of banners I’ve created for clients to be showcased on social media. My work spans a wide range of formats, including social media graphics, web banners, presentation designs, posters, prints, and event tickets for all the company’s TV and radio stations nationwide. Collaborating closely with the sales department has been a vital aspect of my role. This position often required me to navigate the challenge of creating designs quickly, sometimes within just minutes. However, the urgency of these requests didn’t always align with the creative vision, especially when the preferences of the owner or sales representatives came into play. While my input was meant to elevate the final product, it occasionally resulted in substantial alterations that compromised the original intent of the design. This led to outcomes that felt less cohesive and, at times, produced a more amateurish look than I aimed for. Despite these challenges, I embraced the opportunity to adapt and evolve my designs. Each project presented a unique chance to balance the artistic vision with the commercial needs of the client. I learned to communicate effectively with the sales team, ensuring that their insights were incorporated while still preserving the integrity of the design.

Head Photoshop Teacher • 2018 February at The Design Cure Academy • I conducted online classes that teach and mentor interior designers of all skill levels, fostering an inclusive and supportive learning environment. I take ownership of my tasks and work independently, requiring minimal direction. Not only that, but I excel in clear communication, efficiently conveying complex concepts through both written and spoken channels. To enhance the learning experience, I create screen-recorded tutorials that provide visual guidance for students who may benefit from additional support. This approach allows me to break down intricate design techniques and processes, ensuring that all students can grasp the material effectively. My goal is to empower aspiring interior designers by equipping them with the skills and confidence they need to succeed in their careers.

2D Production Artist • 2011 June to 2013 September at Inhance Digital (Los Angeles, CA) • In my role at Enhance Digital, I assist in producing a variety of assets essential for development, contributing to projects that transform complex science and technology concepts into engaging interactive experiences. My responsibilities include breaking apart PSD files and setting up Illustrator files for smooth import into After Effects. This meticulous process ensures that all design elements are ready for animation, allowing for a seamless transition from static assets to dynamic visuals. I also prepare PSD layers for import, create rough animation passes, and export assets tailored for programming needs. My work often involves developing layouts based on established designs, as well as crafting rough layouts that serve as the foundation for final polish. Additionally, I handle image manipulation and photo touch-ups, ensuring that all visual elements meet the high standards expected by our clients. Inhance Digital is an interactive agency renowned for its ability to bring intricate ideas to life through innovative mediums such as surface tables, touch screens, wall interactives, and iPad applications. I have had the privilege of collaborating with prestigious clients, including NASA, Boeing, Raytheon, the Air Force, GSD&M, Sikorsky, Pratt & Whitney, Intel, GE Healthcare, Amgen, Biogen Idec, Ethicon, Merial, and VPI Pet Insurance.

Stereo Compositor • 2010 August to 2011 August at Sassoon Film Design (Santa Monica, CA) • As a Stereo Compositor, a meticulous eye for detail is essential. Utilizing Adobe After Effects, we employ a dual composition technique to separate the original raw footage into two distinct compositions. By applying tailored values to each composition, we can achieve specific visual characteristics that enhance the overall depth perception. This method results in more pronounced and immersive 3D effects, significantly enriching the viewing experience for audiences. Some characteristics of this conversion process include: Channel Separation: The use of red and blue channels allows for distinct visual layers, improving clarity and depth in the final output. Depth Mapping: Careful analysis of each scene helps to establish depth levels, ensuring that foreground and background elements are effectively differentiated. Attention to Detail: Every frame is scrutinized to maintain the integrity of the original content while enhancing its three-dimensionality. The films I worked on: Inazuma Eleven (Japanese Anime, 2010) Harry Potter and the Deathly Hallows: Part I (2010) The Green Hornet (2011) Harry Potter and the Deathly Hallows: Part II (2011) The Smurfs (2011) To the Arctic (IMAX Documentary, 2011) Space Junk (IMAX Documentary, 2012) The goal was to deliver a captivating viewing experience that adds a new dimension to these beloved films, making them more engaging for audiences, whether in a theatrical setting or at home.

During my entire Graphic Design Carreer • VC Balloons, Friendly Vengeance, Beverly Hills Fencers Club, Mighty Myt, D2Partners, Bilingo Media, Alvani Tunes, Eclectic Home Living, The Bunny Hutch, Dole, Arroyave Studio, Caviar Dreams, Nomad Kid Studio, Shawn Anderson Extra Mile America, Red Giant Productions (Santa Monica, CA), Roddenberry, Gene's Journal and Rod & Barry comics and Days Missing, “Yo Gabba Gabba” storyboards, Club El Pelícano, Alligatour, Campamentos y Hoteles Amazonas, Hacienda Turística Chinea Arriba, Ediciones Editur, Helischool, City Lights, Interturismo, Turismo Great Rock, Posada La Gotera, Posada Macanao Lodge, Il Delfino Tours, GIVMEC Universidad Simón Bolívar (School of Psicology), Revilla Marín & Asociados, Club El Pelícano, Alligatour, Velero Aldebaran IV. Stationery Designs for: Club El Pelícano, Graficas ABA, Tipografía Inversiones Sapaun, Mike Electronics, Posada Casa Chiara, Escritorio Acosta. Stage Designs for: Cescorp CANTV and Siemens, Fundación Ballet Juvenil TEMPO, Los Pixel, EBEL International de Venezuela Catalog, Organización Halcón, Payasitas Nifu-Nifa.

"The dialogue with people continues until they say that the message, the product, the service is exactly what they expect, and even more." - Anonymous

Graduate with Honors at The Art Institute of California (Los Angeles) • Bachelor of Science in Media Arts & Animation.

Instituto Universitario de Nuevas Profesiones (Caracas, Venezuela) • Bachelor of Science in Advertising.

Graduate with Honors at Instituto Serigráfico Ávila (Caracas, Venezuela) • Bachelor of Science in Graphic Design.

Red Engine Studios • Painting & Sketching for Environments

Self-taught HTML and CSS

"Listening and observing is not easy, but today we know something more about the human being: how we think, what excites us, what makes us feel better." - Anonymous

Carol Young • VFX Post Supervisor, Lead Compositor, Color Design.

It is my privilege to recommend Rosella Lucherino for employment. As a member of the Compositing department at KC POP Quiz, and Stereoscopic Compositing team at Sassoon Film Design, Rosella demonstrated excellent skills needed for the compositing phase of production. I have had the pleasure of working with Rosella two times over the last few years and each time she has been a valuable member of each team. The work at KC POP Quiz required that over the course of 4 months, the compositing department to pull together a team to create a server, organize and track footage, coordinate with Editors and deliver 144 episodes requiring, color correction, roto, tracking and compositing. At Sassoon Film Design the team had the added difficulty of finial compositing and tracking and Paint back making original 2D films into a 3D experience was required. Rosella contributions were invaluable to both teams. Her talents with paint back, matting, rotoscoping and tracking were essential to the job as well as her helping and training new hires. Rosella has excellent work ethics and commitment to a project. She is quick to learn new skills and can see and understand what area needs attention and where she can help. Her flexibility and response to last minute changes and her desire to pitch in on deliverables even if not in her intended scope shows outstanding teamwork and dedication to the job. Rosella would be a great addition to any company.

Josh Gilchrist • Associate Producer, Live Action Development.

Rosella was a fantastic addition to our post production team. She was an extremely dedicated worker and always brought the best attitude. Rosella was a critical part of our VFX team and was extremely adaptable to our ever changing needs and goals. She would be an amazing asset to any team lucky enough to have her. She has amazing work ethic and is a delight to work with. Highly recommended!

Ociel Ogalde • Creative Director and Graphic Designer.

Rosella is a well rounded graphic designer able to take on a wide range of projects. During my time as a creative director for LBI Media she played a key role supporting the Sales, Marketing and Promotions department creating high quality graphics such as web banners, power point presentations, flyers, posters, upfront and marketing collateral. Rosella is able to work on a fast paced environment with quick turnarounds always providing solutions delivering assets in a timely manner. She is very easy to work with, a team player and very knowledgeable about the latest graphic design trends.

Amy Hua • Art director and resident design geek at Friendly Vengeance.

Rosella is fantastic to work with. She has an incredible work ethic, is able to juggle multiple projects and does it with a great attitude. She is also very responsive to feedback and constantly works to improve her skills. I recommend her wholeheartedly any creative team.

Angela Bertalotto • Former Senior Art Director and Department Head at Inhance Digital.

Rosella is a very hard working 2D artist. She can juggle many projects at a time while still being incredibly fast to ensure she meets her deadlines. All of that, and a wonderful person who manages to stay positive no matter how stressful the day. She's extremely loyal, dedicated and is eager to enhance her skills. Rosella is an asset to any creative department.

Helen Sarah Teller • Former Creative Director, Interactive and Digital Media Executive Producer.

I found Rosella to be a self-starter, and qualified to do many aspects of Production Art for Video and Interactive media. Her skills played an integral part in creating and producing art, motion graphics, photo manipulation and UI work for the multiple projects she work on for me. Her attitude is refreshing and has been a positive influence on everyone on her team, she is a pleasure to work with even under pressure she has a smile for everyone. I would enthusiastically recommend Rosella to any company and or production team.

Christina Cage • Producer at Mighty Myt Productions.

I had the pleasure of working alongside Rosella at Inhance Digital. Rosella's drive to succeed and attention to detail were wonderful additions to the Inhance family. Rosella's passion for art & design and the ability to seamlessly complete any task with a positive outlook makes her a great hire for any position.

Cara Oberfoell • 2D Lead Production Artist at Inhance Digital.

Rosella is the go-to artist when a seemingly impossible task needs to be tackled. As an artist, she embodies technical knowledge as well as artistic sensibility. She has amazing attention to detail as well as remaining flexible to handle whatever comes her way. Rosella is an integral asset for any team and her strengths and talents continue to grow with increasing desire to learn.

Kim Van Hoven • Senior Producer.

Rosella is a great asset to any team because she is very flexible as an artist. She is fast and accurate as a production artist. She also possesses strong digital art skills. She is constantly looking to learn more about her craft. Her warm humor and no-problem attitude are also reasons why Rosella is such a joy to work with. Thumbs up!

Christine Anderson • Curriculum Specialist at Sacramento County Office of Education.

Rosella is brilliant at what she does. She listens closely to what the client wants and adds her own magic touch to make the entire piece pop. If you are looking for a graphic artist with extraordinary talent and integrity, you would be hard pressed to find someone as special as Rosella.

Rosa Farre • Adjunct Lecturer at California State University, Fullerton.

I would like to write a few words of recommendation for Rosella Lucherino. She was one of the students at the Art Institute where she developed her portfolio pieces under our direct supervision. Rosella always showed great understanding of her line of work, was always eager to go beyond what was required and was also eager to take advice from instructors. She is a fast learner, good communicator and very pleasant to work with.

"Planning experiences with people from the beginning is useful, beautiful, and rewarding for everyone. For those who plan and for those who will live it." - Anonymous

WHO AM I?

WORK EXPERIENCE

EDUCATION

REFERENCES

A LITTLE ABOUT ME