Call me Ro:

Seasoned creative professional with 25+ years of experience bringing brands, campaigns, products, and stories to life across digital, print, motion, entertainment, and interactive media. Known for combining artistic instinct with production discipline, translating business goals into polished visual work, and bringing calm, mature judgment to fast-moving creative environments.

Career experience spans advertising, television, film, education, technology, and marketing — creating a rare ability to adapt quickly, understand different audiences, and deliver thoughtful creative work across formats, languages, and business needs.

Strategic Creative Direction Brand storytelling, illustration, campaign visuals, and high-stakes pitch materials that drive engagement.

Business Partnership Translating complex business goals into executive-ready visuals for sales enablement and product marketing.

Digital Production & Technical Expert-level Adobe Creative Cloud (focus on Photoshop, Illustrator and inDesign), concept, VFX, digital and traditional illustration.

Bilingual Multicultural Design Fluent in English, Spanish and Italian; expert in adapting creative assets for diverse multicultural audiences.

"Users and customers don't exist. They are people, with their desires, their fears, their history. After all, people know what they want. Just ask them and observe them. It is simple, but not easy." - Anonymous

Senior Graphic Designer - Marketing Assistant • 2023 May to 2025 October at LITON Lighting (Culver City, CA) • In this role, responsibility centered on designing a wide array of digital and print marketing assets for LITON and ModuLED, including web banners, digital ads, product visuals, sales collateral, and presentation materials. Close partnership with the sales and marketing teams helped strengthen pitch decks and significantly improved the clarity, polish, and persuasiveness of client-facing materials. Creative execution also extended into video production, creating simple, effective product-focused videos that supported marketing campaigns and sales conversations. On the technical side, responsibilities included managing Magento 2.0 backend content, specifically handling product specifications, imagery, visual updates, and agent listings. Throughout these fast-moving marketing demands, mature creative judgment ensured a consistent balance between brand integrity, speed, and clean execution.

Visual Effects Artist • 2021 October to 2022 February at Genius Brand International (Beverly Hills, CA) • Operating within fast-paced entertainment timelines, this role involved creating polished VFX sequences for KC Pop Quiz using compositing, keying, matte painting, and visual cleanup. Every project supported the show's overall storytelling by delivering cohesive, on-brand post-production visuals under tight deadlines.

Graphic Production Artist • 2019 October to 2019 December at Designory (Long Beach, CA) • This high-volume role required the creation of more than 1,000 localized digital banners for Amazon Music across 8 different languages. Success in this position relied on maintaining highly scalable design templates while strictly protecting brand consistency and production accuracy. Strong organization, speed, and deep attention to detail supported the successful delivery of the massive campaign.

2D Digital Artist • 2015 February to 2019 May at (defunct company) Liberman Broadcasting • This role focused on producing social, print, digital, and presentation assets for various television and radio brands. The environment demanded a high level of agility, requiring designs to be adapted quickly in response to sales, marketing, and executive feedback while always maintaining visual quality. Assets were specifically tailored to engage diverse, multicultural audiences across various entertainment and media platforms.

Photoshop Instructor • 2018 February to 2022 June at The Design Cure Academy • This position focused on teaching Photoshop to interior designers across all skill levels through a mix of live and recorded sessions. By creating visual-first learning content, complex design tools became much easier for students to understand and apply. The core mission was helping creative professionals build technical confidence by translating complicated software steps into clear, practical instructions.

2D Production Artist • 2011 June to 2013 September at Inhance Digital (Los Angeles, CA) • Responsibilities in this position involved preparing high-fidelity assets for motion and interactive design across the science, education, technology, and corporate sectors. This included supporting visual media projects for high-profile clients such as NASA, GE, and Boeing. Daily work required close collaboration with both creative and technical teams to prepare clean, optimized files for animation, interaction, and presentation use.

Stereo Compositor • 2010 August to 2011 August at Sassoon Film Design (Santa Monica, CA) • This highly technical role focused on 3D stereo film projects, contributing to major titles including Harry Potter, The Green Hornet, The Smurfs, and various IMAX documentary content. Everyday tasks involved enhancing depth and visual continuity across scenes through precise channel separation, depth mapping, and compositing techniques.

Throughout my career in graphic design • VC Balloons, Friendly Vengeance, Beverly Hills Fencers Club, Mighty Myt, D2Partners, Bilingo Media, Alvani Tunes, Eclectic Home Living, The Bunny Hutch, Dole, Arroyave Studio, Caviar Dreams, Nomad Kid Studio, Shawn Anderson Extra Mile America, Red Giant Productions (Santa Monica, CA), Roddenberry, Gene's Journal and Rod & Barry comics and Days Missing, “Yo Gabba Gabba” storyboards, Club El Pelícano, Alligatour, Campamentos y Hoteles Amazonas, Hacienda Turística Chinea Arriba, Ediciones Editur, Helischool, City Lights, Interturismo, Turismo Great Rock, Posada La Gotera, Posada Macanao Lodge, Il Delfino Tours, GIVMEC Universidad Simón Bolívar (School of Psicology), Revilla Marín & Asociados, Club El Pelícano, Alligatour, Velero Aldebaran IV. Stationery Designs for: Club El Pelícano, Graficas ABA, Tipografía Inversiones Sapaun, Mike Electronics, Posada Casa Chiara, Escritorio Acosta. Stage Designs for: Cescorp CANTV and Siemens, Fundación Ballet Juvenil TEMPO, Los Pixel, EBEL International de Venezuela Catalog, Organización Halcón, Payasitas Nifu-Nifa.

"The dialogue with people continues until they say that the message, the product, the service is exactly what they expect, and even more." - Anonymous

Graduate with Honors at The Art Institute of California (Los Angeles) • Bachelor of Science in Media Arts & Animation.

Instituto Universitario de Nuevas Profesiones (Caracas, Venezuela) • Bachelor of Science in Advertising.

Graduate with Honors at Instituto Serigráfico Ávila (Caracas, Venezuela) • Bachelor of Science in Graphic Design.

Red Engine Studios • Painting & Sketching for Environments

Self-taught HTML and CSS (basics)

"Listening and observing is not easy, but today we know something more about the human being: how we think, what excites us, what makes us feel better." - Anonymous

Carol Young • VFX Post Supervisor, Lead Compositor, Color Design.

It is my privilege to recommend Rosella Lucherino for employment. As a member of the Compositing department at KC POP Quiz, and Stereoscopic Compositing team at Sassoon Film Design, Rosella demonstrated excellent skills needed for the compositing phase of production. I have had the pleasure of working with Rosella two times over the last few years and each time she has been a valuable member of each team. The work at KC POP Quiz required that over the course of 4 months, the compositing department to pull together a team to create a server, organize and track footage, coordinate with Editors and deliver 144 episodes requiring, color correction, roto, tracking and compositing. At Sassoon Film Design the team had the added difficulty of finial compositing and tracking and Paint back making original 2D films into a 3D experience was required. Rosella contributions were invaluable to both teams. Her talents with paint back, matting, rotoscoping and tracking were essential to the job as well as her helping and training new hires. Rosella has excellent work ethics and commitment to a project. She is quick to learn new skills and can see and understand what area needs attention and where she can help. Her flexibility and response to last minute changes and her desire to pitch in on deliverables even if not in her intended scope shows outstanding teamwork and dedication to the job. Rosella would be a great addition to any company.

Josh Gilchrist • Associate Producer, Live Action Development.

Rosella was a fantastic addition to our post production team. She was an extremely dedicated worker and always brought the best attitude. Rosella was a critical part of our VFX team and was extremely adaptable to our ever changing needs and goals. She would be an amazing asset to any team lucky enough to have her. She has amazing work ethic and is a delight to work with. Highly recommended!

Ociel Ogalde • Creative Director and Graphic Designer.

Rosella is a well rounded graphic designer able to take on a wide range of projects. During my time as a creative director for LBI Media she played a key role supporting the Sales, Marketing and Promotions department creating high quality graphics such as web banners, power point presentations, flyers, posters, upfront and marketing collateral. Rosella is able to work on a fast paced environment with quick turnarounds always providing solutions delivering assets in a timely manner. She is very easy to work with, a team player and very knowledgeable about the latest graphic design trends.

Amy Hua • Art director and resident design geek at Friendly Vengeance.

Rosella is fantastic to work with. She has an incredible work ethic, is able to juggle multiple projects and does it with a great attitude. She is also very responsive to feedback and constantly works to improve her skills. I recommend her wholeheartedly any creative team.

Angela Bertalotto • Former Senior Art Director and Department Head at Inhance Digital.

Rosella is a very hard working 2D artist. She can juggle many projects at a time while still being incredibly fast to ensure she meets her deadlines. All of that, and a wonderful person who manages to stay positive no matter how stressful the day. She's extremely loyal, dedicated and is eager to enhance her skills. Rosella is an asset to any creative department.

Helen Sarah Teller • Former Creative Director, Interactive and Digital Media Executive Producer.

I found Rosella to be a self-starter, and qualified to do many aspects of Production Art for Video and Interactive media. Her skills played an integral part in creating and producing art, motion graphics, photo manipulation and UI work for the multiple projects she work on for me. Her attitude is refreshing and has been a positive influence on everyone on her team, she is a pleasure to work with even under pressure she has a smile for everyone. I would enthusiastically recommend Rosella to any company and or production team.

Christina Cage • Producer at Mighty Myt Productions.

I had the pleasure of working alongside Rosella at Inhance Digital. Rosella's drive to succeed and attention to detail were wonderful additions to the Inhance family. Rosella's passion for art & design and the ability to seamlessly complete any task with a positive outlook makes her a great hire for any position.

Cara Oberfoell • 2D Lead Production Artist at Inhance Digital.

Rosella is the go-to artist when a seemingly impossible task needs to be tackled. As an artist, she embodies technical knowledge as well as artistic sensibility. She has amazing attention to detail as well as remaining flexible to handle whatever comes her way. Rosella is an integral asset for any team and her strengths and talents continue to grow with increasing desire to learn.

Kim Van Hoven • Senior Producer.

Rosella is a great asset to any team because she is very flexible as an artist. She is fast and accurate as a production artist. She also possesses strong digital art skills. She is constantly looking to learn more about her craft. Her warm humor and no-problem attitude are also reasons why Rosella is such a joy to work with. Thumbs up!

Christine Anderson • Curriculum Specialist at Sacramento County Office of Education.

Rosella is brilliant at what she does. She listens closely to what the client wants and adds her own magic touch to make the entire piece pop. If you are looking for a graphic artist with extraordinary talent and integrity, you would be hard pressed to find someone as special as Rosella.

Rosa Farre • Adjunct Lecturer at California State University, Fullerton.

I would like to write a few words of recommendation for Rosella Lucherino. She was one of the students at the Art Institute where she developed her portfolio pieces under our direct supervision. Rosella always showed great understanding of her line of work, was always eager to go beyond what was required and was also eager to take advice from instructors. She is a fast learner, good communicator and very pleasant to work with.

"Planning experiences with people from the beginning is useful, beautiful, and rewarding for everyone. For those who plan and for those who will live it." - Anonymous

Some of my hobbies include photography and photo retouching, along with reading hardcover books and drawing with ink. I’m especially fond of isographs, rapidographs, and fountain pens, because if I’m going to draw, it might as well involve very specific tools and a little obsession with precision.

I can watch almost anything related to animation, with a few exceptions that shall remain unnamed. I also genuinely enjoy silence, no music, no noise, just the rare luxury of everything being quiet for a moment.

Cooking and driving are two of my favorite ways to relax, both involving a steady rhythm and the occasional moment of zen. One of my biggest passions is my truck, and I love taking it off-roading and disappearing into the desert whenever possible.

I won’t give you advice, I’ll give you a solution. I also stay consistently up to date with the latest graphic design trends, because standing still creatively is not really my thing.

I spend an arguably excessive amount of time at Disneyland. And yes, I collect toys. Funko Pops, LEGO sets, Smurfs, and during COVID I went all in and fell down the rabbit hole of collecting patches.

Yes, Star Wars geek since 1977 and of course... This is the Way.

"An experience is simple when it does not force you to ask yourself many questions. An experience is natural when it is lived spontaneously. An experience is rewarding when it makes you happy and satisfied." - Anonymous